• Andreas Dankelmann

What The Heck Is EOS?

In one sentence, EOS (The Entrepreneurial Operating System) is a way of harmonizing and orchestrating all of the human energy in your business.

Well, we could stop here, but obviously we won't....

If you've ever run a business, you might know the feeling of not being entirely in control. I certainly remember the times where it rather felt like my business was the van running down the highway with 70 mph and I'm running next to hit, holding on to the rear door trying to pull myself in. While that sounds athletic, it's rather frustrating when trying to run a company.

Along come often the frustrations of

  • not making enough profit

  • constantly dealing with people issues, and as a result

  • hitting the growth ceiling

Many of us read all the books, tried all the t maybe even engaged consultants, and you're trying to implement all of that stuff but it feels to your leadership team like you're a flavor of the month leader and you're becoming a flavor of the month company and nothing's working.

These common frustrations lead Gino Wickman to the idea of building an operating system for entrepreneurial companies. If you feel any of those things or you've ever felt any of those things, take solace in the fact you're just normal 95% of the other business owners out there know what that feels like.

Now let me be clear, we are not talking about an IT system, some software or anything like that. While software and automation certainly has it's place, what we are talking about here is simply the way that the people in your organization meet, solve problems, plan, prioritize, follow processes, communicate, measure, structure, clarify roles, lead, and manage.

So for this blog series, I'd like to invite you to look at your business in a slightly different way, through a specific lens of the 6 key components of your business. We call that the EOS Model.

For the first part of this series, I'll only go through this model on a high level. During the following weeks, we'll look at each of the 6 key components in more detail.

So let's begin....

As business owners, we tend to juggle 136 issues at the time, that's just business, right? What happens though when the strengthen the 6 key components is, many of the issues we are struggling with in our day to day business life share a cause that's rooted in one of the 6 components. Let's look at these one by one on a high level:


What we are trying to achieve with a strong Vision component is, that everybody in the organization is 100% aligned as to where we want to go and how we want to get there. We are building and maintaining our company culture, dive into WHY we do what we do and craft a long term and short term plan to achieve our Vision.


Vision and plans don't execute themselves, people do! Jim Collins in his book Good to Great defined this having the right people in the right seats. Now what does that really mean? If you just look at some generic description, you end up with some fancy terms like A-players, and super starts, but fact is, every company defines right people differently. Many leaders don't take the time to understand and define what the right person is for their unique organization.


The third key component is the data component, and this is about running your business on facts and figures, on objective information rather than the subjective feelings, emotions, and egos that so often drive decision making in an entrepreneurial company. Now I don't suggest you ignore your experience and intuition, but more often than not I see clients not having access to good data or not using the right data to support their decision making and measure what matters to understand if they are making progress or not.

With a strong Vision, People and Data component in place, we are creating a very transparent organization, where issues, imperfections, opportunities, weaknesses become evident to you and everybody else in the organization. An that leads us to the fourth component.


If you don't have issues in your business, you are probably out of business. The best businesses on the planet, most profitable, growing fast enough, have thousands of issues. So it's ok to have them, it's not ok to ignore them. You can't solve problems if you are not willing to admit them.

Strengthening this component is all about bringing issues to the surface, prioritizing them wisely, and solving them for the long-term greater good of the business rather than letting them linger for days, weeks, months, sometimes even years.


The process component is the fifth key component and this is very simply about getting the most important things in your business done the right and best way every time. So if you are one of those visionary entrepreneurs out there that thinks processes stifle our creativity and slow us down, I have an idea for you: Processes are the way to actually have a vacation, at some point...


The sixth and final component is the traction component, and this is about bringing your vision down to the ground and making it real, actually making progress everyday towards achieving your vision. This feeling of walking around your business and seeing everybody rowing in one direction, getting you one step closer everyday to the business you know you could be running, that is what the traction component is. It's about instilling focus, discipline, and accountability in the business so that everybody's executing on that vision everyday.

Next Steps:

  • Stay tuned for next week when we dive deeper into the Vision comportment

  • Haven't read Traction yet? Download a free chapter here or send me a note and I'll send you a copy

  • Take the Organizational Check-Up to gauge your company's strength

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