• Andreas Dankelmann

Why Vision is important

In last weeks post we talked about the EOS Model as a whole and how strengthening the 6 key components of your business can help you build a stronger company.


In the following weeks we'll look a little closer into each of these components and the tools we use to strengthen each, starting with VISION:



Strengthening the vision components means creating clarity around

  • Who are you as an organization

  • Where are you going

  • How are you going to get there

We do this by answering 8 key questions:

  1. What are your Core Values

  2. What is your Core Focus

  3. What is your 10-Year Target

  4. What is your marketing strategy

  5. What is you 3-Year Picture

  6. What is 1-Year Goal

  7. What are your Quarterly Rocks

  8. What are your Issues

Once the leadership agrees and is crystal clear about who you are and how you behave, why you exist and what you'll do, how you will succeed, what is most important right now, who does what and what is standing in your way, the next step is to share your vision with everyone in the company - over and over again.

We go back to the marketing rule of 7 (consumer need to hear a message 7 times before they act on it) and make sure that we constantly and consistently repeat our vision to the organization.


To download a copy of the Vision, Traction Organizer (V/TO) click here: LINK


Next Steps:


  • Stay tuned for next week when we dive deeper into the PEOPLE component

  • Haven't read Traction yet? Download a free chapter here or send me a note and I'll send you a copy

  • Take the Organizational Check-Up to gauge your company's strength

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